You've heard the saying before I'm sure. To increase the demand for your services you need to be perceived as the expert in whatever it is you sell. If you are the man or woman who is the area's expert in a particular craft then people will talk about you - the moment anyone thinks of anything associated with your industry it will be your name that crops up.
There are many ways of positioning yourself as an expert in your particular market, and many benefits. One major one being that people will come and seek you out. The second is that you can increase your fees, your prices can be somewhat higher than anyone else because people want to do business with YOU. E.g. they don't just want a therapist to help them stop smoking - they want Sue.
One fantastic way of positioning yourself as an expert is to write a book related to your subject. If you're the local person who wrote the book on your area of expertise then you are the expert, you are the senior authority on that topic. This makes you stand out from your competitors by a mile.
Getting your books published today is very easy with the likes of lulu.com and cafepress.com so you simply write the book, upload it to these sites, list it on your own website, even write some adverts to sell a few in local newspapers. When someone calls and asks for further information about who you are and the services you provide - along with the quotation and product information, include a complimentary copy of your book. THAT is a way of telling this potential client about your expertise and position in the market place.
Happy writing!
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