Tis the Season

Its a great idea to tie your marketing in with seasonal and social events. Simple examples would include a special for Christmas, Halloween and the New Year. However there are other things you can theme things to, like if you're a therapist you can send out a special for 'national stop smoking day' and the like.

Tying your marketing to an event like national awareness days, public holidays and the like gives you an excuse to send information to people that appears to be you helping them out. Imagine you are own book shop and it's coming up to Christmas you could send out a mailing saying 'a great gift for Christmas is one of our book vouchers. A £10 voucher will only cost you £7.50 when ordered this week". You could send that out at the beginning of November.

Think about tying in your marketing with world events too, like elections, charity appeals etc. It will give you some great reasons to contact people.