Something that really grinds my gears - I'm sure that you've experienced it too. You get to a shop, to a website, call the order line or whatever and its really difficult to find out how to buy.
It's insane. This week I called a theatre in London to book some tickets, I was on the phone for 2 hours trying to get through to give these people my money. It makes you wonder how much value these people put in sales. If sales are important to you then it should be extremely easy for people to part wit their cash for your product or service.
Think of it this way, the longer it takes for you to receive their funds, the more time you are giving logic to kick in and for your customer to talk themselves out of buying. As I addressed elsewhere, buying decisions are based on emotions and impulse. If you allow them to buy at the moment they think 'I want that' and you take payment before logic has time to kick in then you succeed.
Make it easy and straight forward for people to buy from you.
Free Cup of Curdled Milk - Yours Today
Don't you want one? Why not? Is it because it's old, out of date and useless?
You wouldn't do that to your body would you, so why would you even dream of doing it to your business? So many people are using outdated marketing from books written 10 years ago. We're here to put a stop to that.
Keep bang up-to-date by registering for email alerts just over there <<<.
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Friday, 26 September 2008
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